Welcome to our recap of the top stories for August from the Industrial IMMERSIVE newsletter, where we delve into the transformative trends, breakthroughs, and game-changing applications that are propelling industrial digital reality into the future.

ExxonMobil in the Metaverse

ExxonMobil has been open about its approach to building a digital reality ecosystem. It has been purposefully working toward open data infrastructure, cross-departmental data access, and data-driven decision-making. 

At this year’s ARC Forum, Michael Hotaling, Operations Excellence Digital Manager at ExxonMobil, talked about moving to an open, visual path to the industrial metaverse in a session titled, “Building the Industrial Metaverse on Open Digital Twins.”

Read the recap and watch the recording.

7 Reasons to Buy Digital Twin Tech

We’re already convinced about the benefits of digital twins, but if you need more reasons, XR Today laid out their Top 7 Reasons to Buy Digital Twin Technology. At the risk of spoiling the plotline, here are just a few:

1. Improved Product Quality (and Development Strategies)

2. Enhanced Supply Chain Agility and Resilience

3. Reduced Time to Market 

See the other four and why digital twins continue to be adopted inside enterprises. 

Generative AI in Enterprises

Along with ChatGPT, the conversation around generative AI has exploded this year. But that hasn’t translated into investment by enterprises into this technology, according to a survey by VentureBeat. 

Most organizations surveyed have no plans to increase spending on generative AI and named lack of talent, unclear use cases, and low ROI as the main reasons.

Read more about the survey results and generative AI in enterprises.

This week, we were at Industrial IMMERSIVE Week. If you weren’t able to join us, look for a link to watch recorded sessions on demand as well as recaps right here in this newsletter.