Enterprise XR Goes the Distance
/For the past five years, AR and VR technologies have gained ground in healthcare, technology and industrial sectors as a superior medium for hard skill and soft skill training.
XR Research and Efficacy Data
From BMW Group
As early as 2018, global consulting firms such as Deloitte began publishing research as to the effectiveness of VR for training and were citing a wide range of use cases in both consumer and business sectors. A 2020 research study by PwC subsequently documented the effectiveness of VR in soft skills training and it has become one of the most often quoted pieces of research backing up the promise of VR in the workplace. In 2021, Accenture published more data on the growing adoption and use of XR technologies and provided recommendations for infrastructure, hardware and people to get it right.
Multi-department Use Accelerates XR ROI
Instead of solely focusing on training, XR providers must take a wider lens view of enterprise organizations and how XR content experiences can benefit multiple stakeholders to share the investment and accelerate the ROI payback.
The good news is that if you look beyond the Learning & Development department, there are at least four functional organizations that can benefit from XR content and digital twins: Product Development, Operations (including Technical Training), Sales and Marketing.
"Where the Industrial Metaverse Connects" | August 29-31, LIVE in Houston, TX
Industrial IMMERSIVE WEEK 2022
Gain valuable information on Remote Assisted Reality, XR Training, Virtual Design / Engineering / Construction / Reality Capture, Digital Twins, 3D Simulations and more with your fellow XR colleagues - Network, learn, and demo multiple cutting-edge products!
XR Adoption in Product Development
Product Development teams are using XR to perform rapid prototyping thereby saving millions of dollars. Multiple automotive manufacturers, including BMW Group, VW Group and Renault have been using this technology with proven ROI. Manufacturers like Flex, a $25B global leader, are also adopting AR and VR as part of their Industry 4.0 strategy for product design.
Enterprise XR Adoption is Key to ROI
While we are still in the early days of industrial XR adoption and use, there are plenty of ROI success stories and they extend beyond training. Sure, XR-enabled training is an obvious place to start within an organization, but bringing Product Development, Operations, Marketing and Sales into the conversations broadens the use cases – and thus, ROI potential. It also helps to accelerate adoption and use within a company – and thus, revenue opportunities for XR solution providers.
Interested in learning more? Attend Industrial Immersive Week 2022 for dozens of top experts sharing how they are using XR in the Industrial Metaverse, and be sure to attend the XALTER deep dive panel session on Monday, August 29th on Launching and Scaling VR Across the Enterprise.
