A Vision (Pro) of the Industrial XR Future

/

Apple gave a long-awaited preview of its Apple Vision Pro headset at its WWDC developer conference this month. They’re the most expensive set of ski goggles ever invented—a cool $3,499—and are expected to be on the market later this year. 

Jokes abound about the headset, its look, and its price. But we all know Apple only does things with intention. CEO Tim Cook has been clear that he doesn’t think we will transition to living 24/7 in virtual worlds. But he does see the value in virtual and augmented reality (VR and AR) for consumers and brands. 

Speaking of…Apple is very consumer focused. Will the headset be relevant for industrial applications? 

While it may not end up in the field, the Apple Vision Pro is expected to land in offices of industrial enterprises for things like:

  • Training

  • Meetings and collaboration

  • 3D viewing of plans, equipment, R&D, etc.

  • Field simulations

  • And more

VR headsets are expensive, but for companies, as with everything, it’s about return on that investment. If an investment in high-end VR headsets for employees increases productivity, improves training outcomes, and saves on travel costs, it would be worth it. 

Many industrial companies are already using VR headsets, including some built rugged for industrial applications. 

We will see if the Apple headset overtakes other enterprise options or if it stays in the consumer world. Personally, I hope to see that data on my company-provided Apple Vision Pro headset.