How Shell is Using XR and Digital Twins to Transform Deepwater Operations
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Shell is using AR, digital twins, and remote operations to transform offshore oil and gas production in the Gulf of America.
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Latest News
Breaking Free from Pilot Purgatory: Lessons from Albemarle’s AI Transformation
/Jonathan Alexander shares 10 lessons on scaling AI at Albemarle—from fixing data foundations to embedding change management—for lasting industrial impact.
Read MoreReality Capture, AI, and Digital Twins: The Next Era of Industrial Intelligence
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Reality capture is transforming industrial enterprises and utilities through its integration with digital twins, AI, engineering, and traditional surveying.
Read MoreIndustrial AI: A Pivotal Moment
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Explore the pivotal moment for industrial AI. Discover how AI is transforming operations, from automation to predictive maintenance.
Read MoreSiemens and the Rise of Industrial AI in Process Automation
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Discover how Siemens is embedding AI into industrial process automation—from digital twins and soft sensors to copilots and virtual controllers.
Read MoreBest of Summer: Top Industrial Digital Reality Stories
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Discover this summer’s top Industrial Digital Reality stories, including Albemarle’s AI transformation, ExxonMobil’s data-first ecosystem, and generative digital twins.
Read MorePowering the Future: How XR Technologies Are Transforming the Nuclear Energy Industry
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XR technologies are transforming the nuclear energy industry. Explore real-world examples from Fortum, GE Vernova, Argonne National Lab, and Packet39.
How ExxonMobil Is Building its Digital Reality Ecosystem (DRE)
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At Industrial IMMERSIVE 2025, ExxonMobil shared how its Digital Reality Ecosystem (DRE) is transforming energy operations by unifying spatial, visual, and operational data.
Read MoreFrom Scan to Scale: Insights on Reality Capture and Industrial Digital Twins
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Explore expert insights from Industrial IMMERSIVE 2025 on how to scale reality capture and industrial digital twins.
Read More10 Real-World Wins for Simulation in Industrial Process Automation
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Explore 10 proven case studies where simulation and digital twins cut costs, reduced risks, and improved efficiency in industrial process automation.
Read MoreUnlocking Value in Oil and Gas: How AI and Digital Twins Are Changing the Game
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Oil and gas companies are using AI-powered digital twins to boost efficiency, reduce downtime, and unlock real value.
Read MoreBeyond the Buzz: How XR Is Revolutionizing Industrial Training
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Discover how XR training is transforming workforce development with real-world ROI, use cases, and tips to scale immersive learning programs.
Read MoreFrom Intelligent to Generative: The Evolution of Digital Twins
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Dan Isaacs of the Digital Twin Consortium shared how digital twin technology is evolving from intelligent systems to generative AI-driven agents.
Read MoreReimagining Industry: Kevin O’Donovan on the Power of the Industrial Metaverse
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Discover how Kevin O’Donovan defines the Industrial Metaverse and why it’s key to the future of XR, AI, and smart manufacturing.
Read MoreHow Digital Twins and AI Are Powering the Next Industrial Leap
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Combining digital twins and AI is transforming industrial operations for smarter decisions, predictive maintenance, and end-to-end automation.
Read MoreIndustrial IMMERSIVE All Stars: XR Experts Talk Tech
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Explore key takeaways from Industrial IMMERSIVE 2025's XR All Stars session, which covered challenges, the role of AI and data, proving ROI, and the future of immersive tech.
Read MoreScaling Smart: How Digital Twins Transform Operations and Workflows in Oil & Gas
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Learn how to scale digital twins across oil and gas operations while transforming workflows for better decision-making, efficiency, and collaboration.
Read MoreBeyond Proof of Concept: Accelerating Industrial XR with the Right Internal Buy-In
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Learn how to move beyond XR pilot projects and drive real adoption with insights from Industrial IMMERSIVE 2025.
Read MoreInside the Port of Corpus Christi’s Digital Twin Initiative
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The Port of Corpus Christi is using a large-scale digital twin, OPTICS, to transform operations, enhance safety, and streamline decision-making.
Read MoreSession Recap: Hardhats and Headsets: Bringing the Field to the Office
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XR technologies like digital twins, AR, and VR are transforming industrial operations by bridging the gap between the field and the office.
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