New Accenture Report Unpacks the Metaverse Continuum
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From Accenture
Accenture recently released a report called, “Metaverse masters? Expect the unexpected,” in which it positions the metaverse as a continuum and analyzes current use and expected growth of the sector.
The report lays out how, like most disruptive technologies, the metaverse will touch many areas of businesses:
How companies interact with customers
What products and services companies offer
How work is performed
How products are made and distributed
How businesses are run and operated
In an analysis of countries investing and innovating in the metaverse, Accenture found that, “companies in Europe and North America are behind large companies in Asia, Latin America, the Middle East, and Africa.” Seven out of the top 10 countries that were optimistic about revenues from metaverse opportunities were from growth markets like Australia and China, as opposed to growth markets like the US and UK.
The largest companies that Accenture analyzed were most active in the customer metaverse, compared to the industrial and enterprise segments. However, enterprise metaverse applications are centered around immersive learning or training, augmented collaboration, and assisted operations and maintenance.
The report points out that, “The industrial metaverse holds huge appeal for companies that want to virtualize industrial systems to help realize operational benefits and supply chain optimization.” And Accenture has outlined six areas of focus for building out a responsible metaverse:
Privacy by design and by default
The risks and rewards of tokenization
Interoperability
Digital safety
Sustainability
Identity and inclusion
Accenture says companies must have the agility and strong digital foundation to iterate continuously on innovation. As the makeup of the metaverse continuum continues to shift and evolve, so must the businesses that want to succeed in leveraging it.
