Down to Business on the Industrial Metaverse
/New McKinsey research estimates that the potential economic value of the metaverse could generate up to $5 trillion by 2030. In its “Value Creation in the Metaverse” report, the firm also found that 57% of metaverse-aware companies said that they are adopters.
From Metrology
It’s still hard for most people to wrap their heads around what “metaverse” even means.
The metaverse will likely contain, well, multitudes:
Connected 3D, immersive, virtual worlds
Web3 integration, powered by blockchain
Both consumer and business applications, distinct from each other
While Meta and others talking about the future of the metaverse are envisioning a single, completely integrated virtual ecosystem that reflects reality, most metaverse instances will likely be integrated, yes, but only encompass a facility, an organization, a distinct world.
McKinsey found that more than $120 billion was invested into metaverse companies in 2022, more than double the $57 billion invested in 2021.
There are plenty of consumer applications where the metaverse is popping up—ecommerce shopping experiences, games, entertainment—but enterprises are building their own virtual worlds.
Boeing is designing, building, and testing new aircraft in its metaverse
Industrial internet of things (IIoT) assets are being connected to the metaverse
Meta, Microsoft, and others are working on ways to bring remote workers together in a metaverse
ExxonMobil is on its journey to creating a digital reality ecosystem
Digital twins in the metaverse are being called “metafactories”
If you’ve ever watched Mulan, your brain will finish this with “...to defeat—the Huns.”
